Fanbox curates boxes that help artists “connect beyond the music” by sharing products that help fans get to know them on a personal level and that do good for causes the artist loves. Boxes include items like an artist’s favorite book, music from a protege, and favorite jewelry, apparel or foodstuffs. Each box also includes products from merchants who do something good with their revenues, such as “buy one give one” programs. Box contents are a mystery to subscribers until delivery, so each quarterly box is a surprise gift structured to reveal the artist and to encourage the subscriber.
Under the Powered by Fanbox™ program, the artist curates the box and runs marketing/advertising while Faithbox provides the subscription platform, product procurement and fulfillment, customer service and accounting.